“IBC-13 has been losing P80 million yearly and, on top of that, it has also had humongous labor problems.”
by Ducky Paredes
Among the businesses that the government took over through the Presidential Commission on Good Government (PCGG) was the Intercontinental Broadcasting Corporation (IBC-13).
IBC-13 began in 1961 as Inter-Island Broadcasting Corporation thru the tri-media conglomerate of RMN-IBC-Philippine Herald owned by Andres Soriano. In 1975, Inter-Island 13 was renamed Intercontinental Broadcasting Corporation (IBC) and moved to the Benedicto Group of Companies. IBC moved to its present site in Capitol Hills, Q.C. in 1977. Ten years later, it was taken over by the PCGG.
So far, this has been more of a headache to the government than anything else. It sometimes seems that companies and property that the PCGG recovered from the Cronies were millstones that government now has to carry. We punished the Cronies by took from them what would have been their problem investments.
When the PCGG first took over, costs increased and incomes dropped. A constant change of management only helped to bring down the station. Efforts to sell IBC-13 all failed.
IBC-13 has been losing P80 million yearly and, on top of that, it has also had humongous labor problems. Of course, interested serious possible investors are not too interested in throwing in good money after bad. Who would want to invest in a business that has to first resurrect and fully equip with state-of-the-art facilities before it can even begin to give a reasonable return. One would be better off starting from scratch than putting money into something that is already losing millions monthly.
The miserable financial state of the broadcast station made sure that no serious investor would come in.
That was until March 24, 2010, when IBC and developer Primestate Ventures signed the Joint Venture Agreement (JVA) after more than a year of negotiations, and necessary approvals by various government agencies.
Joint Venture is one of the more widely recognized modes for otherwise idle government holding to become more profitable and contribute to the coffers of the government. Unlike privatization, a JVA does not involve sale of government properties; instead, assets are placed in the JVA as equity or investment.
The IBC-Primestate Ventures JVA complied with the NEDA-GPPB Guidelines pursuant to EO No. 423 or the Guidelines and Procedures for Entering into Joint Venture (JV) Agreements Between Government and Private Entities.
Since the JVA does not involve any government guarantee, subsidies and undertakings, the IBC Board had the power to approve and enter into the said agreement. Further, the JVA went through a rigorous process before it was endorsed by all government agencies concerned prior to its approval.
IBC workers lauded the JVA saying it will improve the network’s standing in the media industry with the upgrading of its programming and technical capabilities and address the obligations to suppliers and outstanding benefits due them.
The JVA is a welcome development to IBC since the QC RTC in early 2010 rejected IBC’s petition to approve a corporate rehabilitation plan. Thus, the JVA was the only way for IBC to get out of the financial hole it found itself its sequestration.
Under the terms of the JVA, IBC contributes 3.6 hectares of the 4.1-hectare Broadcast City property to the JV. In exchange, IBC has a guaranteed P728 million, to be paid as follows: a) P278 million to be paid in cash to IBC employees both active and retired. The amount will be placed in an escrow account with the Bank of Philippine Islands (BPI) covered by post-dated checks; P450 million to be paid through the construction and delivery of a new six-story corporate building, two live studios and a commercial building for IBC situated in the remaining 5,000 square meter corner property in Broadcast City.
It is expected that in the next five years, IBC 13 will be transformed from a broadcast station with outdated and dilapidated structures and antiquated facilities, into a modern and competitive broadcasting entity that could rival the giant networks.
The joint venture agreement was signed recently in the presence of the IBC Employees Union and IBC Supervisors and Directors. Through their respective directors and officers, the two unions also signed with IBC-13 a memorandum of agreement, which allocated the full P278-million cash component of IBC-13’s expected revenues for the settlement of arrears in employee benefits.
Under the joint venture, IBC-13 stands to receive guaranteed revenues of P728 million, or roughly P20,000 per square meter. This return is superior considering the P10,000 per square meter appraisal of both the Bureau of Internal Revenue and the Quezon City government, and the P11,000 per square meter and P8,000 per square meter appraisals by IBC-13 independent appraisers.
The investment of IBC-13 in the joint venture is fully secured by a performance bond, and is more than compensated by the delivery of a new corporate building for IBC-13, complete with live studios and network facilities sufficient to accommodate even the requirements of RPN-9, which also operates in Broadcast City, a commercial building which it can generate additional income, and the P278 million cash component which will be used to pay for the company’s outstanding obligations to its employees.
IBC-13 employees will be extended additional benefits in the form of special rates of discounts and additional income opportunities in the form of referral incentives for sales of the condominium units that will be put up by Primestate.
A self-contained residential hub of medium-rise condominium buildings will be constructed inside the Broadcast City complex where IBC 13 will have substantial share in the revenues that will be generated.
The JV does not involve government funds and instead relies on the goodwill of the developer to advance monies to settle management’s outstanding obligations to its employees.
IBC has been looking for partners since 2008 to help it modernize its programming and technical capabilities and address its burgeoning obligations to its employees and creditors amounting to some P650 million.
Twenty-four years after sequestration, IBC is set to regain lost ground and reclaim its place in the broadcast industry as a government station, unless in its new configuration, new investors may find it now a more interesting buy.
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